Swot analysis of lays potato chips

Lay's Potato Chips SWOT Analysis

However, with the emerging trend of westernisation of food consumption patterns in addition to growing economy, rise in middle class population and increasing urbanisation, the consumption of potato chips in developing countries is expected to grow at a significant rate. Its changes and effects on company.

Hence, reliable supply of potatoes and other materials are ensured, thereby providing the potato chips market with a constant supply and efficient production planning. This time, highlighting the important point and mark the necessary information provided in the case.

Nature of organization Nature if industry in which organization operates. Williamson, Markets and Hierarchies New York: As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix.

Decisions needed to be made and the responsible Person to make decision. Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors.

Improvement that could be done. Therefore, in-depth understanding f case guidelines is very important. Free Press, A. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.

Firstly, the introduction is written.

Lays SWOT Analysis, Competitors & USP

Apart from this, potato chips are generally packed and sold in air-tight plastic bags which significantly increases the longevity of the products. The growth of the organized retail sector is currently having a positive impact on the global potato chips market. Pest analysis Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.

Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. This investment has opened new sales channel for Lay's Potato Chips. It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical.

These are some factors which are having a direct impact on the growth of the market. Lay's Potato Chips has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Potato chips are one of the most convenient food options currently available for people to keep pace with their busy lifestyle.

Precise and verifiable phrases should be sued. External environment that is effecting organization Problems being faced by management Identification of communication strategies. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry.

In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.

Pest analysis is very important and informative. Standards of health, education and social mobility levels. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities as well as moisture or other vapor migration.

Need more investment in new technologies. Earlier, the consumption of potato chips was largely confined to the western countries. Lay's Potato Chips is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.

Clear yourself first that on what basis you have to apply SWOT matrix. Exchange rates fluctuations and its relation with company.

It provided an evaluation window but not an implementation plan based on strategic competitiveness of Lay's Potato Chips SWOT is a static assessment - analysis of status quo with few prospective changes. High attrition rate in work force — compare to other organizations in the industry Lay's Potato Chips has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.

Product and services quality standards Threat from changing technologies Weakness that threaten the business. Porter, Competitive Strategy New York: Following points can be identified as a threat to company: Chips that are gluten-free, non-GMO verified and made with sea salt, natural colours and flavours are gaining more popularity than the traditional ones.

Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model.

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. SWOT for Swot Analysis Of Lays Potato Chips is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations.

The global potato chips market reached a value of US$ 28 Billion in The report has segmented the market on the basis of product type, distribution channel and region.

It also provides a list of key players operating in the market along with their profiles. Potato Chips Industry: SWOT Analysis Figure Global: Potato Chips Industry.

Swot Analysis of Lay's Potato Chips. Topics: Frito-Lay, Lays' potato chips have become such a common snack among many americans, you will be surprised if you go to any american bar b que, or picninc, or casual event, where you wont find at least one bag of Lays Chips.

The symbol itself has become an icon describing a good quality snack. Lay’s Classic Potato chips were cooked in hydrogenated oil until [8] Currently, the chips are made with sunflower and/or corn oil.

Baked Lays are produced in cheddar, barbecue, sour cream and onion, and original flavors. SWOT analysis is a vital strategic planning tool that can be used by Lay's Potato Chips managers to do a situational analysis of the organization. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Lay's Potato Chips is.

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial .

Swot analysis of lays potato chips
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Swot Analysis Of Lays Potato Chips Case Study Solution and Analysis of Harvard Case Studies